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We Specialise in Digital Marketing for Dental Practices
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WHO WE ARE
Small enough to care
Experienced enough to deliver
Cape is a dental marketing agency founded by Peter and Caileigh — a husband-and-wife team who bring together real practice ownership and over 15 years of marketing expertise.
We keep our agency intentionally small. We only take on a limited number of new clients each month because we believe great marketing happens when there's real partnership behind it.
No layers of account managers. No generic strategies. No one-size-fits-all marketing.
Just honest advice, personal support, and marketing that actually works.
Meet The Founders
Most agencies understand marketing. We understand dentistry too. Cape is founded by husband and wife Peter and Caileigh Bell — bringing together hands-on practice ownership experience and over 15 years of digital marketing expertise.
Caileigh Bell
Over 15 years helping dental practices grow through strategic marketing, patient acquisition, brand development, and long-term business growth.
Peter Bell
Built and owned multiple dental practices. Expert in implant dentistry, treatment conversion, and the real operational side of practice growth.
WHY CAPE
Not just marketers
Practice growth partners.
Real Practice Ownership Experience
We've built and grown practices ourselves. We know the operational, financial, and patient-facing realities — not just the marketing side.
Long-Term Relationships
Relationship-led, not transaction-led. We become part of your team and invest in your long-term success.
Growth Beyond Marketing
We understand recalls, treatment acceptance, patient journeys, front desk conversions — not just ads and websites.
DIGITAL MARKETSERVICES
Everything your practice
needs to grow
Social Media Management
Content and community management that builds trust, authority, and consistent patient flow.
WEBSITE DESIGN
Patient-converting websites designed specifically for dental practices and high-value treatments.
PAID ADVERTIsING
Target the right patients on Meta — demographic-led campaigns that deliver leads, not just likes.
GOOGLE ADS
Google campaigns built for dental practices — targeted, tracked, and conversion-focused.
LEAD MANAGEMENT
Track every lead, automate follow-up, and manage patient communication in one place with the Cape App CRM.