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Privacy Policy

Effective Date: 1st November 2023​​

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Table of Contents

 

  1. Introduction

    1. Purpose of this Privacy Policy

    2. Data Controller

    3. Contact Information

    4. Changes to the Privacy Policy

    5. Third-Party Links

  2. Information We Collect About You

    1.   Types of Information We Collect

    2. Consequences of Not Providing Personal Data

  3. How We Collect Your Personal Data

  4. How We Use Your Personal Data

  5. Purposes for Processing Your Personal Data

    1. Marketing Communications

    2. Promotional Offers from Cape Marketing

    3. Opting Out

    4. Cookies

    5. Changes in Data Use

  6. Sharing Your Personal Data

  7. Data Security

  8. Data Retention

  9. Duration of Personal Data Use

  10. Your Legal Rights

  11. Access to Your Personal Data

    1. Correction of Your Personal Data

    2. Deletion of Your Personal Data

    3. Objection to Data Processing

    4. Request for Data Processing Restriction

    5. Withdrawal of Consent

  • Glossary

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1. Introduction

 

1.1 Purpose of this Privacy Policy

 

Welcome to Cape Marketing Ltd, a digital marketing services provider dedicated to safeguarding your privacy and personal data. This Privacy Policy is designed to explain our procedures for collecting, processing, and securing your personal information when using our website and services. It is imperative to understand both our data practices and your rights regarding your personal information.

 

1.2 Data Controller

 

Cape Marketing, often referred to as "we," "us," or "our," assumes the role of the data controller for your personal data.

 

1.3 Contact Information

 

If you have questions related to this Privacy Policy or want to exercise your legal rights, please reach out to us using the following contact details:

 

  • Full Legal Entity Name: Cape Marketing Ltd

  • Email Address: info@capemarketing.co.uk

  • Postal Address: 10 Matlock Rd, Brighton and Hove, Brighton BN1 5BF

 

Should you wish to lodge a complaint, you have the option to contact the Information Commissioner’s Office (ICO), the UK's data protection supervisory authority. Nevertheless, we value the opportunity to address your concerns directly before involving the ICO.

 

1.4 Changes to the Privacy Policy

 

This version was last updated on 1st November 2023. Ensuring the accuracy and currency of the personal data we hold about you is vital. Please keep us informed of any changes to your personal data during your association with us.

 

1.5 Third-Party Links

 

Our website may incorporate links to third-party websites, plugins, or applications. Clicking on these links may allow third parties to collect or share data about you. We have no control over these third-party websites and their privacy statements. When exiting our website, we recommend that you review the privacy notice of each website you visit.

 

2. Information We Collect About You

 

2.1 Types of Information We Collect

 

We collect a range of personal data, including:

 

  • Identity data (e.g., name, username)

  • Contact data (e.g., email address, postal address, phone numbers)

  • Technical data (e.g., IP address, device and browser information)

  • Profile data (e.g., preferences, feedback, survey responses)

  • Usage data (e.g., how you use our website and services)

  • Marketing and communications data (e.g., your preferences for marketing and communication)

 

We do not collect sensitive or special categories of personal data (e.g., race, religion, health information, or criminal history) unless required by law or with your explicit consent.

 

2.2 Consequences of Not Providing Personal Data

 

If we need to collect personal data by law or under a contract with you, and you fail to provide it when requested, we may not be able to perform the contract or provide certain services. In such cases, we will inform you of the consequences at the time.

 

3. How We Collect Your Personal Data

 

We collect personal data through various means:

 

  • Direct Interactions: You may provide your personal data when you interact with us through forms, emails, or other direct channels.

  • Automated Technologies: We may collect technical data through automated technologies like cookies and similar tools when you visit our website.

  • Third-Party Sources: We may obtain data about you from third parties or publicly available sources. This can include data brokers, aggregators, and publicly available information.

 

4. How We Use Your Personal Data

 

4.1 Purposes for Processing Your Personal Data

 

We process your personal data for various purposes, including to:

 

  • Register you as a customer.

  • Manage our relationship with you.

  • Administer and protect our business and website.

  • Deliver relevant website content and advertisements.

  • Use data analytics to improve our website and services.

  • Make suggestions and recommendations about services that may interest you.

 

4.2 Marketing Communications

 

We aim to provide you with choices regarding your personal data use for marketing and advertising.

 

4.3 Promotional Offers from Cape Marketing

 

We may use your information to send you promotional offers and marketing communications if you have requested information from us or subscribed to our services.

 

 

4.4 Opting Out

 

You can stop receiving marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at info@capemarketing.co.uk.

 

4.5 Cookies

 

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. Please note that disabling or refusing cookies may affect the functionality of our website.

 

4.6 Changes in Data Use

 

We will only use your personal data for the purposes it was collected for, unless we reasonably believe it is required for another reason compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis.

 

5. Sharing Your Personal Data

 

We may share your personal data with:

 

  • Internal third parties within Cape Marketing.

  • External third parties, such as service providers, professional advisers, and regulatory authorities.

  • Third parties to whom we may sell, transfer, or merge parts of our business or assets.

 

We ensure that third parties respect the security of your personal data and process it in accordance with the law.

 

 

6.  Data Security

 

We implement appropriate security measures to prevent unauthorised access, disclosure, alteration, or destruction of your personal data. We restrict access to your data to those who have a legitimate need to know.

 

7. Data Retention

 

We only retain your data for as long as necessary to fulfil the purposes for which it was collected. We assess the amount, nature, and sensitivity of the data, the potential risk of harm, and the legal requirements.

 

8. Your Legal Rights

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You have various rights under data protection laws. Please contact us at info@capemarketing.co.uk to exercise any of these rights.

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9. Glossary

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This section includes explanations of key terms used in this Privacy Policy.

 

If you have any questions or concerns about this Privacy Policy, please do not hesitate to contact us. We appreciate the opportunity to address your concerns before you approach the Information Commissioner’s Office (ICO).

 

Thank you for choosing Cape Marketing.

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