The Town House
Successful Invisalign Open Day Campaign
Successfully fully booked an Invisalign Open Day using Meta Ads, along with processes to help convert patients on the day.
SERVICE
Meta Ads
Timeline
4 Weeks
Generated Revenue
£17,145
ROI
33x
Results
In just four weeks, the Meta Ads campaign generated 9 leads for £57.43 each. Five of those leads converted into booked Invisalign treatment, giving the campaign a 55.6% conversion rate and generating £17,145 in revenue. That’s a 33x return on the full campaign spend.
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Challenge
In a saturated market full of Invisalign Open Days, we needed to set our client apart from the crowd and get new patients through the door. Our main focus was on attracting new patients who genuinely were ready to book, but were just browsing, whilst ensuring the team didn’t have to contact and follow up with leads.
Solution
We ran targeted Meta Ads across Instagram and Facebook, using data from previous campaigns to reach Invisalign and cosmetic-interested people in Brighton who were genuinely ready to book. The offer was built to attract new patients without a large Invisalign discount and to focus on a value-added offer. The offer included a free assessment, free scans, free whitening and £500 off Invisalign.
Instead of directing leads to a purpose-built landing page and form for the practice team to chase, we tested a new approach which involved leads booking directly through the Dentally Portal with a refundable £20 deposit to secure their booking. This meant that only leads who were genuinely interested in Invisalign booked online.
On the day, we helped put together a process to covert those assessments into treatments, this included decorations, food and drink, and goody bads to create the right experience, plus a structure follow-up with the treatment coordinator to walk patients through their plan and finance options.
Closer look at our work
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The Invisalign Open Day is one of the best campaigns we’ve run at the practice. We went from an empty Invisalign Open Day to fully booked in four weeks, and on the day itself, everything worked seamlessly. Patients came in for their free assessment and walked out with a treatment plan and a goody bag, with four of the patients signing up on the day.
Dr Peter Bell
Owner and Principal Dentist