PAID SOCIAL MEDIA FOR DENTISTS
Grow Your Patient List with Paid Social Media
There are hundreds of potential new patients looking for a new dental practice or cosmetic treatment, who don't know who you are, yet! Paid social media marketing puts you infront of your target audience and helps bring in new patients.
PAID SOCIAL MEDIA PLATFORMS
WHY PAID SOCIAL MEDIA?
What is paid social media and why
does it matter for your practice?
Paid social media is advertising on social media platforms including Instagram, Facebook and Instagram where you can reach your target audience directly with personalised creative ads. Social media advertising is a powerful tool to help reach potential new patients who may have not heard about you before.
Using targeted and custom audiences, we can reach your ideal target market (people who are most likely interested in your practice and treatments), instead of waiting for them to find you.
Paid social media is a great opportunity for dental practices to convert patients for their high-value treatments from Invisalign to teeth whitening, and composite bonding. Along with promoting special offers to attract new patients, social media advertising is a perfect tool for branding awareness.
More than Promoting Discounts
Using paid social media for your dental practice doesn’t just have to be about promoting discounts for Invisalign. We work with you to create a tailored paid social media strategy to help grow your dental practice using a range of ad methods.
awareness
Grow your brand presence with awareness campaigns. It’s all about sharing who you are, what you offer and keeping your practice top of mind with potential patients, building trust without having to offer a discount or promotion.
promotional
Ads focusing on generating leads for your dental practice through discounts or special offers. Whether it’s a free Invisalign assessment, a discount on a new patient exam or a smile makeover package, promotional ads help turn interest into booked consultations.
re-targeting
Convert patients who have already shown interest in your dental practice. Retargeting ads are only shown to people who’ve already engaged with your website, video, social media or ads, but haven’t booked.
campaigns
Seasonal or launch campaigns built around one message, whether it’s a new associate, a new service, an open day or a limited-time offer. Each one stays focused on a single message and a single call to action, so it doesn’t get lost among your always-on ads.
WHAT WE OFFER
Paid Social Services
We’ve not only helped countless dental practices grow their patient lists with paid social, but we’ve grown our own brand of dental practices using these exact same methods. That means our approach is tried and tested, proven to work, and personalised to every practice we work with, not a one-size-fits-all strategy.
Ad & Asset Creation
We want your ads to stand out and earn every pound you spend on them. Our creative team writes proven copy, shoots and designs the videos and images, and handles everything that goes into making your ads perform.
Landing Page Design
Here at Cape, we design campaign-specific landing pages for your paid social ads. Every potential patient lands on a dedicated page, separate from your website, built to convert them into a lead for your dental practice.
Automated Lead Flow
We don’t just leave you to follow up with leads on your own. We build personalised automated flows for each campaign, keeping constant communication with your leads so they’re never just sitting in a Meta inbox or a spreadsheet.
Lead Management
You don’t need a spreadsheet to keep track of the leads from your social ad campaigns; our Cape App allows you to track and follow up with your leads in one place. That includes sending emails, texts and WhatsApps, adding notes or tasks and tracking their progress
We’re more than just marketers
Run by a marketer and a practising dentist, we build campaigns around what actually drives new patients and grows your patient list and brand.
It’s all personalised to your dental practice
Having grown dental practices for our clients and for our own dental group, we know one thing for certain: every practice is different and needs a personalised strategy.
Transparent reporting, always
Know exactly how your ads are performing with transparent reporting. We keep your reports clear and jargon-free, so there’s never any guesswork.
One team, one system
Using the Cape App, nothing gets lost in handoffs; everything sits in one place: your landing page, lead automation, reviews, lead conversations and lead tracking.
OUR PACKAGES
Dental Paid Social Media
FAQ
Common Questions About Paid Social
That depends on your goals, the treatments you want to promote and how competitive your local area is. As a guide, most practices start with between £500 and £2,000 a month, paid directly to the platforms. Promoting high-value treatments like composite bonding or Invisalign in a busy city usually needs a bigger budget than promoting whitening in a smaller town. On your free discovery call, we’ll look at your goals and your local market, then recommend a budget and package you’re comfortable with.
Most practices see their first leads within the first two to four weeks. When we set up ads from scratch, the platforms need a few weeks of data to find the right audience for you. During this “learning phase”, your cost per lead often drops as the ads settle. We typically see results stabilise by month two, and by month three we have enough data to scale what’s working.
Yes, and they’re often some of our best-performing ads. Every image needs the patient’s signed, dated consent for advertising use. Photos must be genuine and unedited, and they must show results a typical patient could expect. We follow ASA and GDC guidance and Meta’s advertising rules. That means no wording that makes people feel bad about their smile, and we only show cosmetic treatment ads to over-18s. We check every image and handle all of this as part of making your ads.
Yes, our packages have a three-month minimum contract. That’s how long paid social campaigns need to build momentum. In the first month, the platforms learn who your ideal patients are. In months two and three, we refine your ads and put more budget behind what’s working. After three months, your contract moves to a monthly rolling basis, so you can stay with us because it’s working, not because you’re tied in.
We run campaigns on Meta (Facebook and Instagram), TikTok, Pinterest and Snapchat. For most dental practices, Facebook and Instagram bring in the most leads, so that’s usually where we start. We’ll recommend the right mix for your treatments and the patients you want to reach. Your package sets how many platforms are included, and you can add more at any time.
No. Your monthly fee covers our strategy, ad creation, management and the Cape app. Ad spend is paid directly to the platforms, so you always see exactly where your money goes.
Yes, it’s included in every package. The Cape app is our lead management system. It hosts your landing pages, replies to new enquiries instantly by text and email, and tracks every lead from first click to booked consultation. Nothing slips through the cracks.
The Cape app sends the first replies and reminders automatically, and your team handles the conversations and bookings. Depending on your package, we also train your team so more enquiries turn into treatment.
Real content from your practice works best, and we’ll guide you on what to film. If you don’t have much yet, we can start with designed ads, or book an on-site content shoot.
Yes. Every package includes scheduled ad refreshes and tweaks to your copy and offers. If you want something new before your next refresh, we can create it for a small extra fee.
You’ll get regular reports on what matters: leads, cost per lead and booked consultations, not just clicks and likes. Depending on your package, we’ll also go through the results with you on a call.
You do. Your ad account and data belong to your practice.